Alice Lucy & Casper Van Dien Star in Mad Heidi in Theaters Across North America June 21

Press Release

Los Angeles, CA (May, 18 2023). Fathom Events, Raven Banner Releasing and Swissploitation Films present the premiere of the modern grindhouse epic Mad Heidi. It is coming to theaters nationwide for a special one-night engagement on Wednesday, June 21 at 7:00 p.m. local time.

This wicked odyssey of blood and cheese puts a new spin on the classic tale of Heidi. Finding our heroine (Alice Lucy) all grown-up, and living an idyllic life in the Swiss Alps. She lives with her beloved grandfather (David Schofield) far above an increasingly-dystopian landscape. The country is presided over by Our Very Swiss Leader (Casper Van Dien). A ruthless dictator bent on world domination through dairy.

But, when her goat-herding lover (Kel Matsena) is brutally murdered by government thugs for distributing illegal cheese. Heidi embarks on a wild quest for vengeance. A quest that will bring her toe-to-toe against fierce female prison inmates. Cheese-fueled Swiss super-soldiers, ninja nuns, and more. As she fights to take down the tyrannical regime and restore freedom to Switzerland.

The Official Trailer for Mad Heidi

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Exclusive to the Fathom event is an introduction from stars Casper Van Dien and Alice Lucy. As well as co-directors Johannes Hartmann and Sandro Klopfstein.

Mad Heidi initially made waves for its innovative crowdfunded approach. Bypassing traditional financing tactics to ensure that the film’s original vision was preserved. While placing profits back in the hands of the creators and backers. Boasting elaborate sets, impressive practical makeup and gore effects. Unhinged ingenuity helmed by first-time filmmakers Johannes Hartmann, and Sandro Klopfstein. Mad Heidi is the ultimate tribute to grindhouse cinema. It is the latest fresh twist on a classic favorite to hit theaters through Fathom Events. Following the distributor’s popular screenings of the indie horror hit Winnie-The-Pooh: Blood And Honey in February.

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In a dystopian Switzerland that has fallen under the fascist rule of an evil cheese tyrant (Van Dien), Heidi (Lucy) lives a pure and simple life in the Swiss Alps. Grandfather Alpöhi (Schofield) does his best to protect Heidi, but her desire for freedom soon lands her in trouble with the dictator’s henchmen. When pushed too far the innocent Heidi transforms into a kick-ass warrior who sets out to liberate her country from the heinous cheese fascists. Mad Heidi is an action-adventure exploitation extravaganza based on the popular children’s book character Heidi and the world’s first Swissploitation film.

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