Performer, Motivational Speaker, Creative Director & CG Artist Loki Ojha on indie films

I like to work with a process, I do so if I am working on a music video, or film short of a feature. Writing and production are two items in the process of filmmaking that lead to marketing and this journey can be a challenge every individual in this industry will face.

indieactivity: Did you start writing with a cast (You or any) in mind?
Loki Ojha (LO): I started with the story which led to a cast. I didn’t go the other way round. I hired after the script came through.

When did you form your production company?
Loki Ojha (LO): I was laid of work at Samsung and “sometimes your life shatters in a way that you either get blind or get wise.” So, I decided to work on my skill set and I went ahead with a freelancing

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What was the first project out of the gate?
Loki Ojha (LO): The first project is a music video called Devil Share (Share for death ), it is based on the story of betrayal and revenge. The main character in the story is Loki, who is found dead, killed by his friend. His friend killed him out of envy of his wife and financial gain. The soul of the dead man (Loki) then reappears to avenge his death. The music video includes dance, music, VFX effects and animation.

During production, what scene (that made the cut) was the hardest to shoot?
Loki Ojha (LO): For me every step was challenging, from principal photography (chroma-key shooting) to editing, the inclusion of animation and SFX was not a cake walk.

Is there anything about the independent filmmaking business you still struggle with?
Loki Ojha (LO): The struggle is the same with independent filmmakers, we all want to bring a brilliant idea to screen, be it web, TV, or cinema. So, my will be the same, its always a struggle to bring an idea to screen, I live in that space. It gets easier though.

Loki Ojha Motivational speech at Birla Institute of Management Technology

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Where do you think your strengths line as a filmmaker?
Loki Ojha (LO): I think limitation is an advantage that can be taken as a strength. I respond to limitations as a normal process, I welcome it, and in the end it proves the material.

How important is marketing? Do you think a project can make any dent without it these days?
Loki Ojha (LO): Indeed I think it is very important and every filmmaker needs to understand marketing. Either you need to get a job or project a job. If you can make a good film is great if you can yell about it as best as you can.

Can you tell us about your marketing activities on the project – and how it’s gone for you?
Loki Ojha (LO): Back when I worked with Samsung India, I was CG artist but after I made my first music video, I wore many hats: I was creative director, producer and the promoter. Which is the same scenario on this new music video.

Loki Ojha Dancing Soul (available worldwide)

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As an example, I got my music video into 15 festivals in Spain, USA, Italy, Germany, Australia and Brazil, It became part of BBC it also reached Cannes film festival and got some media attention on radio and UK magazines. Bhart Times,  ZeeTV and A To Z News Channel in India also gave my work attention. I was also a speaker at Birla Institute of Technology (watch the video below)

I became the part of IIACFF – India International Animation & Cartoon Film Festival New Delhi. I was privileged to join Javeed Jaffrey and Mary Kom who are brand ambassadors for the festival and jurors.

It was all because of my day and night hard work for promotion Just google as loki ojha or For more information about his achievements and update or just visit www.lokiojha.com

Loki Ojha Dangerous Sensation

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It was all because of my day and night hard work for promotion Just google as loki ojha or For more information about his achievements and update or just visit www.lokiojha.com

What do you hope audiences get from your film?
Loki Ojha (LO): I must hope that they should get what they wanted to…. Example kind of music or style or dance i have in my videos People have different perspectives some like my CG work some like my music or dance and start comparing my video with Great Michael Jackson and they started seeing Loki Ojha as multi dimensional artist.

What else have you got in the works?
Loki Ojha (LO): I am working for more music video along with movie trailer

Loki Ojha Tutelary

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Dancing Soul

https://music.apple.com/us/music-video/dancing-soul/1560224512

Loki’s Share

https://music.apple.com/us/music-video/lokis-share/1617906699

Whispers of Soul Agony

https://music.apple.com/us/music-video/whispers-of-soul-agony/1622809779

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